SONIC:
In the early 1990s, the Japanese company Sega was losing ground to Nintendo, whose mascot Mario dominated the market. Sega urgently needed a mascot that could compete directly and attract Western audiences, especially in the United States.
To achieve this, Sega built an internal team called Sega AM8 (later known as Sonic Team). Key figures within this group included:
· Yuji Naka (programmer)
· Naoto Ohshima (designer)
· Hirokazu Yasuhara (director)
When the game was released in 1991 for the Sega Genesis console (Mega Drive in Europe), it was an immediate success. Sonic became the symbol of Sega and helped the company compete fiercely against Nintendo in what became known as the "console wars."
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